Why and where to study Advertising in Colombia? - major reasons

In this article you will find information on the Advertising undergraduate program and related careers from leading universities in Colombia.
Why study Advertising? - compelling reasons - Undergraduate Special - AulaPro

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If you are thinking of studying Advertising, at AulaPro the universities tell us their #WeightReasons, why you should decide to study the undergraduate of your dreams.

Leading universities in Colombia offer their arguments for you to decide to study with them.

Find in this special content, information on Advertising and related programs such as Advertising Communication .
Undergraduate programs at a technological, professional technical and professional level, face-to-face, semi-face-to-face, distance blended or 100% virtual. 
Search for the university or universities of your interest, compare and explore the information on their academic offer and the city where it is available. Finally, click the green more info button to explore the information in more detail.

What is the publicity

According to Wikipedia: Advertising is a form of communication that tries to increase the consumption of a product or service, insert a new brand or product into the consumer market, improve the image of a brand or reposition a product or brand in the mind. of a consumer. This is carried out through advertising campaigns that are disseminated in the media following a pre-established communication plan.

University of Bogota Jorge Tadeo Lozano


Advertising: SNIES 1146 – Qualified Registry: Resolution 9808 of 18/05/2016 valid for 7 years. High Quality Accreditation: Resolution 4253 of 07/03/2016 valid for 4 years – Duration: 8 semesters – Bogotá. Face-to-face

Jorge Tadeo Lozano University Logo
Advertising - University of Bogotá Jorge Tadeo Lozano

In addition to being pioneers in this field in Colombia, the program has evolved in accordance with the requirements of society and with the developments of the discipline at a conceptual and practical level. Thanks to this, it has consolidated its leadership over more than 45 years of existence.

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Our program contemplates the formation of a comprehensive publicist, covering the areas of planning, strategy, creativity, design and production.
The graduates of the Advertising program are recognized actors in the world of work, many of them are in charge of creative talent teams in Colombia and abroad, in cities such as New York, Madrid and London.
It offers a special focus on practical workshops, which even connect the student with internship opportunities with different companies, which favors learning in the new elements of digital interaction and cultural industries.


Our program contemplates the formation of a comprehensive publicist, covering the areas of planning, strategy, creativity, design and production.

Graduate Profile

The Tadeísta publicist can work professionally as part of an organization or independently as:

Executive: coordinates and supervises the execution of the advertising and administrative process from the different business units. Design advertising strategies as a team.

Creative: designs and develops advertising communication strategies; conceptualizes campaign images and themes and introduces new languages ​​to the field.

Media Planner: designs and develops strategies for media centers, from where it formulates objectives and measures the impact of penetration of advertising campaigns. Analyze the competitive activity in the different media, execute, control and optimize media budgets.

Production director: coordinates, directs, supervises and evaluates the different stages of advertising production, knowing each of the techniques that serve as tools to optimize the realization of advertising messages.

Director of corporate image: manages the business image and develops strategies to value the brand.

Investigator: the graduate of the Utadeo Advertising Program knows and applies different research methods about the product.

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EAM University Institution


Advertising - Eam University Institution
Advertising - EAM University Institution

Communication has always been important and necessary in the life of societies, since it is the way in which information is transmitted and acquired, achieving the participation of various actors. That is why the Advertising program, attached to the Faculty of Design and Communication of the EAM University Institution, trains professionals of integrity, capable of transmitting information through persuasive communication effectively. In addition, they have solid foundations that allow them to undertake and manage advertising companies through strategic planning.


The world of advertisers

EAM advertisers carry out audiovisual productions, research and work as a team, they are able to get involved and understand their clients and target audience to communicate what is desired in a positive way. Studying this career is living passionately, discovering new worlds and also creating them, crossing barriers through discipline and creativity, and making the masses fall in love.

These professionals are characterized by their integrity, since they not only acquire skills in the different digital and design tools, but they are also responsible human beings with society to face problems and intervene assertively, contributing to their development.

Autonomous University of the West - UAO

Publicity communication

Logo Autonomous University of the West
Advertising Communication - Autonomous University of the West - UAO

It is the creation of persuasive messages to encourage a certain behavior in people, in order to adopt products, brands and ideas. The professional of the Autonomous University of the West is capable of solving advertising problems in a strategic and creative way, based on research, assessment and consumer expectations.


The professional of the Autonomous University of the West is capable of solving advertising problems in a strategic and creative way, based on research, assessment and consumer expectations.

In addition to influencing the consumer to generate changes in attitude, habits and behavior regarding products, services and social values, producing impressive, original and relevant campaigns that boost the economy, consumption and promote ideas and values ​​in the different audiences.

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