Virtual program of:Coursera |
This course was ranked in our selection of the best Digital Marketing courses, available on the main e-Learning platforms worldwide.
Build job-ready skills and credentials to go from beginner to Social Media Marketing job-ready in about 5 months. You do not require degrees or previous experience.
Whether you've been playing around with social media platforms for your business or are completely new to digital marketing, you've come to the right place. Developed by Aptly's digital marketing experts in conjunction with Facebook marketers, this five-course program includes industry-relevant curriculum designed to prepare you for an entry-level position in social media marketing.
After a introduction to digital marketing and major social media platforms, You'll learn how to establish an online presence, create posts, build a following, and manage your social media accounts. You'll develop skills to create and manage social media advertising campaigns and learn how to evaluate the results of your Social Media Marketing efforts.
Most importantly, you'll be able to practice your new skills through hands-on projects in each course, the results of which you can showcase through a portfolio of your work. Upon successful completion of the program, you will earn both Coursera and Facebook Digital Marketing Associate Certification, demonstrating your skills in social media marketing and using Facebook Ads Manager.
Our projects offer the opportunity to apply social media marketing skills in a practical way. From establishing your business goals and branding to creating and evaluating an advertising campaign in Facebook Ads Manager, you'll work directly within social media platforms to create engaging and relevant content, discover the ins and outs of each social media platform, practice analyzing metrics and more. Your results will include a portfolio that you can share with a future employer or use in your own business.
This course lays the foundation for social media marketing. You will learn what social media marketing involves, including the history and the different social media channels that exist. You'll learn how to select a social media channel that suits your needs, set success goals and metrics, and determine who your target audience is.
At the end of this course, you will be able to:
Regardless of what level of knowledge you start with, this course will help you build a strong foundation for social media marketing and gain applicable skills that will enable you to make your social media marketing efforts more successful and notable. Students do not need marketing experience, but they should have basic internet browsing skills and be eager to engage and connect on social media. Having a Facebook or Instagram account helps.
This course equips you with critical content creation and management skills. You will learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You'll also learn how to establish an ongoing process for managing your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase the effectiveness of posts. You'll end the course with real-world application of your skills through a content management project.
At the end of this course, you will be able to:
This course is aimed at people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media, and evaluating the results of different posts. Students do not need marketing experience, but have basic internet navigation skills and are eager to engage and connect on social media. Having a Facebook or Instagram account helps and ideally students have already completed Course 1 (Introduction to Social Media Marketing) in this program.
This course delves into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams to capture the essence of your ad campaign in a creative brief, and understand how privacy policies can affect your ads. Complete the course with a project where you will produce a creative brief with assets that you would deliver to a design team for their ad campaign. You'll also create your first social media ad.
At the end of this course, you will be able to:
This course is for people who want to learn how to create and manage social media ads.. Students do not need marketing experience, but have basic internet navigation skills and are eager to engage and connect on social media. Having a Facebook or Instagram account helps and ideally students have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this programme.
This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting advertising objectives, target audiences, budget, and placement that fit your unique goals. Learn how to create and manage ads on Facebook and Instagram and how to evaluate and optimize the results of your Ads Manager campaigns. You'll finish the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but also your social media marketing portfolio. At the end of this course, you will take the Facebook Digital Marketing Associate Certification exam.
At the end of this course, you will be able to:
This course is for people who want to learn how to use Facebook Ads Manager to create, manage and optimize campaigns on Facebook and Instagram and receive the Facebook Digital Marketing Associate Certification. Students do not need marketing experience, but have basic internet navigation skills and are eager to engage and connect on social media. Having a Facebook or Instagram account helps and ideally students have already completed the previous four courses in this programme.
This course provides you with skills to optimize your social media marketing efforts. Learn how to evaluate and interpret the results of your ad campaigns. Learn how to assess advertising effectiveness through effectiveness studies and optimize your campaigns with A/B testing. Understand how advertising effectiveness is measured across platforms and devices, learn how to assess the ROI of your marketing, and master how to communicate your social media marketing results to other people in the company. You'll end the course with a project where you'll gain hands-on experience communicating results and making recommendations based on the results of a social marketing campaign.
At the end of this course, you will be able to:
This course is for people who want to learn how to analyze their campaign marketing results, optimize their campaigns, and effectively communicate the results to their teams. Students do not need marketing experience, but should have basic internet browsing skills and be eager to engage and connect on social media. Having a Facebook or Instagram account helps and ideally students have already completed the previous four courses in this programme.
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CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management
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Marketing Leader & Entrepreneur
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Facebook creates technologies that help people connect with friends and family, find communities, and grow their businesses. Upon successful completion of the Facebook Social Media Marketing Certificate, you will instantly have a personal portfolio of work to showcase your talents to potential digital marketing employers.
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