Virtual program of:edX |
Manage an online brand and optimize paid, earned and owned digital media assets for maximum impact Develop practical skills in proactive and reactive corporate reputation management based on global public relations best practices Examine management decisions of brand, including strategies and tactics build and manage brand equity Understand and apply the fundamentals of consumer and shopper psychology, essential to the development of any effective marketing campaign.
5 high-level virtual courses (graduate-level)
Over the next decade, marketing jobs are projected to grow faster than the average for all occupations.
In this age of digital disruption, companies are increasingly focusing on digital marketing, creating a higher demand for a specialized skill set.
The Marketing in a Digital World MicroMasters program equips students with the key concepts and practical skills to build a career in marketing in the digital age.
Throughout the program, students will engage in problem solving and analytical thinking, gaining experience in: Creating and maintaining a brand; Marketing through digital channels, such as social networks; Consumption behavior in purchase contexts; marketing metrics; Digital brand engagement; Digital brand reputation management.
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