Virtual program of:Future learn |
Use the basics of UX design to launch your career as a digital designer. Getting Started This ExpertTrack will help you develop your theoretical and practical experience in UX design, and is based on the fundamentals of Design Thinking and the Design Thinking process. You may be an entry- or intermediate-level graphic or digital designer, a non-technical digital team leader, or an aspiring product manager.
More and more organizations are taking a “digital first” approach to business and are looking for people who understand the user journey to create a frictionless experience for their customers.
The global demand for UX professionals has never been higher. So how can you launch your career in the ever-growing world of user experience (UX) design? This ExpertTrack will explore the full end-to-end experience a user has when interacting with a website, app, or digital product. You will learn to consider the aesthetics, usability, and accessibility of digital assets.
You will discover how as a UX designer you can add value to a business at all levels and play a critical role in driving customer engagement through user research, persona building, business model development, wireframing and the construction of prototypes. And you'll learn to put yourself at the center of both designing new products from first principles and continuously improving existing offerings. UX vs UI: understanding of the user interface vs user experience.
More UX designers are required to show UI (user interface) skills. So how does UI design relate to the broader field of UX? You will discover how to incorporate visual design with interaction design, and how these 'micro' elements exist within the big 'macro' world of UX.
Know the 5 stages of the process of design thinking. You will examine the five-stage design thinking model proposed by the Hasso-Plattner Design Institute at Stanford University: Empathize, Define, Ideate, Prototype, and Test. You will explore the non-linear nature of this methodology that will allow you to overcome obstacles and bring ideas to life.
Learn how to create a user journey with the value stream map The user journey map is an excellent tool for digital designers, since it allows you to visualize how a user interacts with a product and allows you to see a product from the perspective of the user. You'll learn how to use mapping to understand all the touchpoints where a customer will come into contact with your business, online and offline.
Learn the fundamental UX skills, principles, and other essentials needed to launch your career as a digital UX designer.
Learn the role of design thinking in UX, from the five stages of design thinking to defining and creating an ideation plan.
Discover the role of business strategy and adopt a customer-centric mindset to become a successful user experience designer.
An ExpertTrack will be ideal for mastering new skills in your chosen area of expertise. You will study through a series of subject-focused courses at your own pace. Pass the final evaluation to obtain the digital certificate that proves your experience.
Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for one week.
Pay a monthly subscription for as long as it takes to complete ExpertTrack. You can learn at your own pace and cancel at any time.
Receive a certificate for each completed course and pass the final assessment to earn your full ExpertTrack digital certificate. Share it on LinkedIn.
Use your specialized training to progress further in your career or gain experience in areas you are passionate about.
Required Experience This ExpertTrack will equip you with the fundamental knowledge and skills required to successfully implement design thinking principles and practices based on UX design to help drive business forward. You will learn how to apply this knowledge to develop a user-centric business model design and value proposition design. No prior experience is required to be successful on this ExpertTrack. During ExpertTrack we will use Canva.
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