Virtual program of:edX |
Understand the keys to successfully navigating the roles and responsibilities of being a product manager to promote change with internal and external collaborators and influencers.
Learn to really know your target customer, your customer's unmet needs, your value proposition, your product's feature set, and your user experience, then integrate this knowledge into market and product requirements and plans. of positioning.
Translate product ideas into tangible assets by creating wireframes, 3D renderings, prototypes, and minimum viable products (MVPs) to test assumptions and validate customer interests.
Develop techniques for designing and modeling for rapid feedback and brainstorming, system optimization with open architectures, feature validation and performance verification, and leveraging and enabling system designs, platforms, and ecosystems.
Embrace modern product leadership to build and motivate product teams and build organizations that can discover and deliver products at scale.
5 months. 2 - 3 hours per week suggested.
5 virtual courses in soft skills
Product management is one of the fastest growing and most lucrative jobs available today.
Companies have realized the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions.
This is a one-of-a-kind product management certification that covers skill sets for the entire product lifecycle.
We start with the basics of product management and why this role is so coveted as a launching pad for future CEOs and startup founders.
In exploring the roles and responsibilities of being a product manager, we'll identify your relationship with external and internal stakeholders, including customers, engineering, legal, finance, marketing, and customer service.
As a product manager, you must own the results of your product's success by addressing risks early and setting your teams up for success.
This is why we immediately move on to discussing product fit for market, with a detailed look at target customers, unmet customer needs, value propositions, feature sets, and user experiences.
Designing the customer and user experience is essential to creating great products today.
Gone is the old paradigm of the “form follows function” design model.
The process should be iterative and follow the best product design and development processes.
This essential product management course explains the key principles of design thinking around people, story mapping, and prototyping.
Product managers need to know and appreciate the tools and processes of the product designer.
By combining these principles with good scrum processes, you'll learn how to create great products that don't sacrifice design for functionality or feasibility.
Agile systems engineering ensures that great products really stand out over time in all three areas of design, functionality, and technical feasibility.
Agile systems engineering uses tools such as rapid prototyping, open set architectures, and platform design.
By using an agile methodology for more than just business and design, you'll innovate and collaborate better, manage expensive technical debt, and validate your product ideas with data science and innovation metrics.
Finally, you can't lead products without basic leadership and influencing skills.
Product managers are masters of inside sales, team building, delegation, and empowerment.
They also know that great product management careers don't build themselves.
From conceiving a product strategy to correctly representing the product roadmap, the process must be inclusive, interactive and motivating.
This course will enable you to align product, product design, and product development teams for speed and innovation at scale.
Whether you're looking to accelerate your career, earn a degree, or learn something for personal reasons, edX has the right courses for you.
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Expert teachers and instructors from UMD, USMx committed to high-quality virtual education.
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