The basic elements of the brand: from purpose to product Skillshare Original - Skillshare Course

Join streetwear icon Jeff Staple as he shares first-hand experience and advice on building a brand from purpose to product: essential and tactical advice for entrepreneurs, aspiring fashionistas, and everyone who dreams of building their own creative product company . A note from Jeff StapleI have been fortunate to be involved in several successful startups during my career, the most notable being Staple Design. While Staple is comprised of a globally distributed clothing brand, a thriving consulting agency, and a world-renowned retail outlet, all of this didn't happen overnight. It has taken my team and I over 15 years to build this company to where it is today, but it wouldn't have gotten this far without creating a solid foundation from the start. Each student is encouraged to complete and share their own projects with the rest of the community on the Skillshare platform. You will complete a branding project with a name, slogan, logo and the CADs of the first collection to kick off your fashion brand. This class is perfect for aspiring entrepreneurs in the fashion industry, both those who want to create a brand or have a company in the early stages, and anyone interested in learning what it takes to build a brand from scratch, as we have done with Staple Design. Thank you for joining us.— Jeff Staple ______________What You'll LearnIntroduction. Launching a fashion brand can be an exciting adventure, but there are many aspects to consider to achieve it. Jeff launched Staple Design in 1997 and has accumulated years of knowledge that can help make your brand a success. Using his own experience, Jeff will show you how to find your core values, identify gaps in your brand design, and how to make your story accessible to the public. When should you hire a lawyer? What is the difference between a sole proprietorship and a corporation? Do you even need a corporation? In humorous and simple language, Jeff will answer these questions and give you advice on how to implement your chosen path. Brand name and mission statement. When it comes to advertising design, “Your brand is a story you are selling.” Jeff will help you develop that story based on your own knowledge and philosophy. Whether your brand is built in a specific moment or designed for the long term, these lessons apply equally. He'll tell you how to connect with your target audience while maintaining broad appeal without becoming too generic. Finding a good mark can be difficult, but there are some exercises that Jeff gives you that are designed to help you identify your core. public and talk directly to them. Jeff will also explain how to craft a mission statement that remains relevant and helps guide your business, especially in the beginning. Using a few examples, it will show you how successful brands position themselves based on their unique story and how you can do it. the same. Why is Nike's history different from Reebok's? What will a good mission statement do for your brand? Knowing these answers will help you create a brand story that stands out and connects with your customers. Logo design A good logo is the flag of your brand and should be eye-catching while conveying the tone of your company's philosophy. Whether you want something in stark black and white or popped with complementary colors, Jeff presents his three considerations when designing a logo and some tips to keep in mind when starting your own design. While some graphic design classes can teach you how to technically create a logo, Jeff shows you how to identify your brand's underlying philosophy and use it to create a unique image that resonates with your brand. Whether you want a “wordmark” or an “icon,” these helpful tips will help you create a logo worthy of your story. It's about creating a logo that people can not only identify with, but identify with. His first collection. When launching your first collection, there are a few things to keep in mind. Here, Jeff will give you his insight on how to put together and launch a compelling fashion collection that will make your brand stand out. From choosing a theme to marketing, there is a lot to do. You may have a great line that looks terrible in photo shoots or vice versa, and Jeff can give you feedback on how to address those challenges while maintaining your core values. What are the benefits of an online-only catalog compared to selling in stores? ? How should you set your prices? What is your distribution? All of these elements will determine how successful your first collection will be, and Jeff is here to help you make it a reality. From choosing a theme to marketing, there is a lot to do. You may have a great line that looks terrible in photo shoots or vice versa, and Jeff can give you feedback on how to address those challenges while maintaining your core values. What are the benefits of an online-only catalog compared to selling in stores? ? How should you set your prices? What is your distribution? All of these elements will determine how successful your first collection will be, and Jeff is here to help you make it a reality. From choosing a theme to marketing, there is a lot to do. You may have a great line that looks terrible in photo shoots or vice versa, and Jeff can give you feedback on how to address those challenges while maintaining your core values. What are the benefits of an online-only catalog compared to selling in stores? ? How should you set your prices? What is your distribution? All of these elements will determine how successful your first collection will be, and Jeff is here to help you make it a reality. What are the benefits of an online-only catalog versus in-store sales? How should you set your prices? What is your distribution? All of these elements will determine how successful your first collection will be, and Jeff is here to help you make it a reality. What are the benefits of an online-only catalog versus in-store sales? How should you set your prices? What is your distribution?