Follow along with Draplin as he creates variations of an often forgotten but useful object: the travel etiquette. From its wizard-like workflow, you'll learn the importance of:
Want to level up your logo design? Join acclaimed graphic designer and DDC founder Aaron Draplin for a 60-minute tour de force that champions the techniques and challenges of combining typography and icons in a circle, a fundamental form of graphic design. Follow along with Draplin as he creates variations of an often forgotten but useful object: the travel etiquette. With its wizard-like workflow, you'll learn the importance of: Hierarchy, line weight, and graphic balance. Mastery of key commands. Setting up and finalizing your document. Whether you're just getting started with Illustrator or a seasoned graphics veteran, you're sure to learn some new tips and tricks as you create your own circular designs. ______________ What you will learn Circular graphic design. Through friendly and detailed instructions, Aaron will teach you how to create your own personal or business logo design. You will learn to use symmetry, type, and line consistency to visually organize your information and convey meaning within a harmonious and pleasing way. Creating your own. You will be encouraged to use Aaron's tips and tricks to create a circular travel sticker or personal sticker to use while shipping boxes or luggage. Aaron will review uploaded student work and even showcase some of the best examples on his personal blog, giving you a unique opportunity to gain valuable insights and constructive feedback. Using keyboard commands. As Aaron guides you through your design process, he'll share a variety of keyboard shortcuts and other Adobe Illustrator tricks to improve your creative output. You'll be creating a logo at lightning speed in no time! Workflow considerations. You'll learn the basics of creating successful circle logos, including how to keep your design balanced, clean, and clear. Aaron will also demonstrate how to fill your small space with information using font size to communicate primary and secondary messages. Research and inspiration. Aaron will use stamps, buttons, patches, and stickers from his extensive research library, and explain why each one is graphically interesting. It will illustrate the wide range of ways designers have used typeface, icons, color and scale to communicate with circles, and discuss how their work has influenced yours. With the help of their real-life examples, you'll be well on your way to a beautiful personal project, whether your goal is to create a watermark with simple font or design icons with symbols or images. Sketching and preparation. A modern graphic designer who relies on pencil and paper? Bet! You'll learn why "going analog" is so vital to Aaron's artistic process and why taking time away from the computer generates stronger ideas. Additionally, Aaron will suggest specific tools to help foster your creativity and focus as you map out your design. Design of a stamp based on types. Aaron shows you his step-by-step method for working with Adobe Illustrator to create circular designs. Includes information on how to use keyboard shortcuts, simple arithmetic, and geometric shapes to maintain consistency of lines and type. Design with text and an icon. You'll learn how to manipulate simple shapes into a beautiful, effective icon, incorporate that icon into a circle, and orient your font to create a dynamic, concise design. You'll also learn Aaron's tips to help your icons "pop" and the ways he corrects size and scale throughout his design process. Advanced graphic design. Aaron's bonus chapter on creating an advanced circular design will inspire you to think more broadly about your logo. You will leave your lesson “thinking in circles,” and amazed at its possibilities! Finishing your work. You'll follow along as Aaron flattens his design by removing any elements that could cause a vendor error. You'll learn how you finalize your products so you too can produce a polished, professional document. ______________ Students of all levels are welcome to experiment and submit projects. A working knowledge of Illustrator may be helpful, but is not required. Looking for more information on ideation?
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