Virtual course of:edureka |
Edureka's Digital Marketing online training will help you gain experience in various aspects of digital media such as Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics.
ABOUT DIGITAL MARKETING CERTIFICATION TRAINING
Edureka's Digital Marketing Training is ideal for first-year college students or any middle and senior managers, this course will provide a strategic understanding of digital marketing. Participants will learn how digital marketing impacts branding and sales, best practices in digital marketing, tools and techniques. This course will also cover planning, budgeting, reporting, and tracking mechanisms for digital marketing. Attendees will also be able to implement a project while working through the training.
OBJECTIVES OF THE COURSE
After completing the digital marketing training at Edureka, you will be able to:
1. Get a strategic understanding of digital marketing
2. Understand how to use it for branding and sales
3. Understand its advantages and limitations.
4. Familiarize yourself with best practices, tools, and technologies.
5. Mix digital with offline marketing
6. Plan and manage the digital marketing budget.
7. Manage reporting and tracking metrics
8. Understand the future of digital marketing and prepare for it.
INTRODUCTION TO DIGITAL MARKETING Learning Objectives: In this module, you will learn about different aspects of digital marketing and how they come together in a coherent and effective digital marketing plan. Topics: Introduction to Digital Marketing, The 4 C's of Digital Marketing, Customer Persona, Comparison of Digital and Offline Marketing, Introduction to Google Analytics and Webmaster Tools, Introduction to Sales Funnels. Brochures → Common Ecommerce Terminology Customer Persona Template
SEO-KEYWORD PLANNING Learning Objectives: In this module you will learn about the science behind SEO and how to drive traffic to your website through keyword planning. Topics: Introduction to SEO, Inbound vs Outbound Traffic, Keyword Planning, Domain Authority, Page Authority, Using the Moz Toolbar List of Keyword Research Tools Keyword Research Plan. Brochures → Keyword Research Tool List → Keyword Research Plan
ON-PAGE SEO Learning Objectives: In this module, you will understand how to drive organic traffic to your website and also learn about the webmaster tool that helps on-page SEO. Topics: Understanding How Google Search Works, On-Page SEO, Text Optimization, Image Optimization Using Meta Tags, URL Structure, Redirects, Duplicate Content Handling, Site Speed, Using Webmaster Tool for On-Page SEO page. → Tools to be used for on-page SEO.
OFF-PAGE SEO Learning Objectives – In this module, you will understand how to drive traffic to your website using Off-Page SEO such as Link Building and other Off-Page techniques. Topics: Off Page SEO, Link Building Technique, How To Get Backlinks, How To Create Content For Backlinks, Using Media And PR For Backlinks, Internal Linking, Using Webmaster For Off Page SEO, Using SEO Powersuite to track keyword ranking. Brochures → Overview of Link Building Techniques
Instructor-led sessions will address all your concerns in real time.
Unlimited access to the course's online learning repository.
Develop a project with live accompaniment, based on any of the cases seen
In each class you will have practical tasks that will help you apply the concepts taught.
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