Writing for Beginners: How to Write Web Content That Sells Without Being Cheesy Skillshare Staff Pick - Skillshare Course

Writing for beginners. Lessons from a veteran web writer. There is so much noise online. Literally millions of websites, social media posts, emails, and marketing messages compete for attention. If you want to cut through the noise, stand out from the competition, and generate leads and sales, then you need to communicate your message online effectively. Discover how to write web content that sells your products and services (even if you're a total beginner) with lessons from a professional writer with 14 years of experience writing content for 153 different industries. This class is for beginners, experienced writers, and anyone who wants to learn the fundamentals of writing for the web. If you've ever had trouble finding the right words to describe your business in an exciting and engaging way. Or if you've ever stared at a blank screen not knowing what to write next, then this class is for you! In this 60-minute class, taught in 16 short video lessons, you'll learn how to write for the web and convert cold website visitors into warm leads, sales, and customers. Writing 101. Master the fundamentals of writing for the web, so you can write effective landing pages, emails, web pages, and more. How to write headlines. Create your own attention-grabbing headlines by following 3 proven headline writing templates. Read your audience's mind. Discover your target audience's deepest desires and fears with our 8-point research questionnaire. Speak their language. Find out the exact words your target market uses with an amazing, free research tool anyone can use. Templates to fill in the blanks. Quickly and easily write titles, subtitles, call to action button copy with proven templates. Stand out with competitive advantages. Learn how to stand out in a noisy market with your own competitive advantages. Content writing VS Editorial. The key differences and why it matters. Turn boring features into irresistible benefits. How to create sizzling profits by asking yourself 2 simple questions. 3 ways to overcome writers block. Follow simple exercises to help you free yourself from writer's block and get back to writing. 3 ways to overcome writers block. Follow simple exercises to help you free yourself from writer's block and get back to writing. 3 ways to overcome writers block. Follow simple exercises to help you free yourself from writer's block and get back to writing.