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MAIN CATEGORY(S) OF THIS COURSE
ABOUT THIS COURSE
The virtual course "The importance of listening - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 9 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
DESCRIPTION
In this second MOOC of the social marketing specialization, "The Importance of Listening", you will delve into the Big Data of social media and gain a more complete picture of what can be learned from interactions on social sites.
You will be surprised by the amount of information that can be extracted from a single post, image or video.
In this MOOC, guest speakers from IBM's Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to guide you through the full range of analytics tools and options available. for you and how to get the most out of them.
The best part is that most of them will be available to you through the MOOC for free! Those who purchase the MOOC will receive special tools, templates and videos to enhance their learning experience.
By completing this course, you will develop a more complete understanding of data and be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen.
Additional MOOC 2 content in the paid toolkit includes access to Semantria's analytics engine to extract some data about the markets it is developing and analyze it.
As a student in this course, you are given the opportunity to access the trial version of the IBM Bluemix® platform as a service for up to six months at no charge and without a credit card (up to a value of $1500).
NOTE: By enrolling in this course, you have access to IBM's Bluemix technology for one month free of charge, as well as Lexalytics' Semantria tool.
For those who earn a Course Certificate, you will be awarded an additional five months of Bluemix and three months of Semantria at no cost with a special key code.
By enrolling in a Course Certificate for this MOOC, you acknowledge that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code.
Once the key code has been generated, Lexalytics will remove your email from its records.
Additional MOOC 2 faculty includes: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.
) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (CEO of the Spiegel Research Center and Senior Director of Distance Learning, Medill Integrated Marketing Communications,
CHARACTERISTICS OF THIS COURSE
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Created by:Coursera
Advantages
Featured Advantages of Coursera Courses
top universities
Prepare yourself from home with the most prestigious universities in the world.
teachers with phd
The quality of Coursera's courses is supported by its instructors, who are often deans and have doctorates.
Growth
More than 85% of Coursera students report career benefits, such as promotions or salary increases.
+ 45 million
Millions of students around the world are meeting their personal and professional goals with Coursera.
Coursera offers courses from over 200 leading universities and companies to deliver online learning around the world. With a Coursera Plus subscription, you get unlimited access to over 90% of all courses, and the most popular professional certificates and specializations on Coursera.
Data science, business and personal development. You can enroll in multiple courses at once, earn unlimited certificates, and learn in-demand job skills to start, grow, and even change careers.
DISCOVER HOW TO GET THE MOST, AND SAVE OVER USD $500 WITH AN ANNUAL SUBSCRIPTION TO COURSERA PLUS*
*You save up to USD$500 in 12 months, when you go from paying USD$59 for a monthly subscription, to an annual subscription with the promotion. The normal annual subscription is USD $399. With the promotion you will only pay USD $239. Find out everything by clicking the yellow button.
Find out how:
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Frequently Asked Questions
METHODOLOGY
LEVEL OF STUDY
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COOKING CLASS DETAILS
- DELIVERY SCHEDULE: Study at your own pace and availability
- VIDEO HOURS: Approx. 9 hours to complete
- ACCESS TIME Access to content after completing the course
- DELIVERY CERTIFICATE? Yes
Who develops this course?
Northwestern University
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