Strategic Innovation: Creating and Sustaining Innovative Organizations - Online Course - Coursera verified listing

The innovation strategy is about creating unique value for consumers by delivering a great product that meets their needs.

At the core of a successful innovation strategy is a great product concept.

Product is an all-encompassing term that includes physical goods, intangible services, and even ideas.

There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that meet consumer needs and fit with the capabilities of the company, and (c) the tactical plans to reach the final consumers (HOW).

The value proposition must be integrated into a coherent business model to create and capture value.

But well-designed innovation plans can go awry if they don't take into account the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the business operates.

In an interdependent world, fostering an integrated ecosystem is of vital importance for companies interested in maximizing the chances of innovation success.

You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various actors in a business ecosystem This course is part of the Gies College of Business, including iMBA and iMSM.

Learn more about admission to these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.

giesbusiness.

Illinois.

edu/idegrees/.

or the contextual environment in which the company operates.

In an interdependent world, fostering an integrated ecosystem is of vital importance for companies interested in maximizing the chances of innovation success.

You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various actors in a business ecosystem This course is part of the Gies College of Business, including iMBA and iMSM.

Learn more about admission to these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.

giesbusiness.

Illinois.

edu/idegrees/.

or the contextual environment in which the company operates.

In an interdependent world, fostering an integrated ecosystem is of vital importance for companies interested in maximizing the chances of innovation success.

You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various actors in a business ecosystem This course is part of the Gies College of Business, including iMBA and iMSM.

Learn more about admission to these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.

giesbusiness.

Illinois.

edu/idegrees/.

Fostering an integrated ecosystem is of vital importance for companies interested in maximizing the chances of innovation success.

You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various actors in a business ecosystem This course is part of the Gies College of Business, including iMBA and iMSM.

Learn more about admission to these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.

giesbusiness.

Illinois.

edu/idegrees/.

Fostering an integrated ecosystem is of vital importance for companies interested in maximizing the chances of innovation success.

You will be able to: - Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various actors in a business ecosystem This course is part of the Gies College of Business, including iMBA and iMSM.

Learn more about admission to these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.

giesbusiness.

Illinois.

edu/idegrees/.

- Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various actors in a business ecosystem This course is part of the Gies online suite of programs College of Business including iMBA and iMSM.

Learn more about admission to these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.

giesbusiness.

Illinois.

edu/idegrees/.

- Understand key ideas about innovation and product strategy - Strategize for value capture in a business model - Critically examine the roles of various actors in a business ecosystem This course is part of the Gies online suite of programs College of Business including iMBA and iMSM.

Learn more about admission to these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.

giesbusiness.

Illinois.

edu/idegrees/.