Virtual course of:Udemy |
If you are an entrepreneur, this course will change your life.
Save yourself months of useless frustration by building products or services that no one wants.
In this Startup Launch Program you will learn in a practical way the steps you have to take to launch your business idea in 12 weeks using Lean Startup approaches. These approaches are based on the Customer Development methodology of Professor Steve Blank and Bob Dorf of Stanford University, used by thousands of successful entrepreneurs around the world such as Dropbox, Airbnb or Instagram.
It will allow you to be literally like in a startup pre-accelerator from the comfort of your home. Learning and practicing the processes, tools and skills that are changing the business world.
Surely you have ever asked yourself these questions as an entrepreneur:
How can I put my idea into practice?
How can I know if my idea is a good business?
How can I test my solution without spending a lot of money?
How can I find my first customers?
If so, you should start applying Lean Startup.
But what is Lean Startup based on?
On three principles:
Business Model Design.
Application of the Customer Development process.
Development of the product or services using the Agile Development process.
The course will begin with an introduction to the philosophy and approach that you will have to take for 12 weeks to search for your business model.
In the first block of weeks (the first and the second), you will learn the philosophy of the Lean Startup approach and the design of business models.
In the second block of the week (from the third to the eleventh) you will learn to apply Customer Development in the problem-solution fit phases: Customer Discovery and product-market fit: Customer Validation.
In the last block of weeks (from the twelfth to the fifteenth) you will learn to use an agile approach for the development of your product or services as well as a series of tools and practical advice.
This is what this Business Launch Program aims to do, that you can experience firsthand what you would see in a pre-accelerator, business school or entrepreneurial program but in the comfort of going at your own pace. The goal is that you can experience this incredible process that so many successful businesses are creating around the world and that will also help you turn your idea into a great business.
But also in this program you have:
2 hours of mentoring via skype with any of the program's teachers.
Access to the community of the Facebook group to exchange doubts, carry out interventions, contribute experiences, etc. It is above all about promoting collaborative learning.
5 sections of extra and updated content on Lean Startup topics: Summaries of books on the Lean Startup approach, guide for mentors, comparison of tools, presentations, articles, interviews, recommendations...
Do not think twice and start taking the first steps to set up your business.
I hope.
Who is this course for?
Entrepreneurs.
startups
Startup consultants and advisors.
Entrepreneurship trainers.
Responsible for business development.
Innovation directors.
intrapreneurs.
University researchers.
Week 1 - Introduction to the Lean Startup approach.
Week 2 - Business Model Design
Week 3 - Customer Discovery. Identification of Business Model Hypotheses
Week 4 - Customer Discovery. Customer Problem Validation
Week 5 - Customer Discovery. Validate the Solution. Design of Experiments: MVP
Week 6 - Customer Discovery. Fit Problem-Solution. Pivot or Follow.
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