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In a 2018 survey of companies, Buffer found that only 29% had effective social media marketing programs. A recent consumer survey by Tomoson found that 92% of consumers trust other people's recommendations on brand content, 70% consider consumer reviews their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas. and 35% used blogs to discover new products and services. Also, 20% of women who used social products considered promoted by bloggers they knew. Today, companies and consumers use social networks to make their purchasing decisions.
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Northwestern University and CEO of Marketing Synergy, Inc.
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