The virtual course "The fundamentals of hotel distribution - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 16 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
In today's hospitality industry, an increasingly complex network of traditional and web-based channels must be managed to ensure hotel success.
Key questions include: how should it be distributed over the web? What should you include in your website brand.
com for people to book through it? How can you maximize the potential of online travel agents (OTAs)? With the highly complex and ever-evolving distribution environment, this course will give you a comprehensive foundation of current industry practices to help jumpstart your career in this fascinating domain.
Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)
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ESSEC Business School
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