The virtual course "Leadership through social influence - Virtual Course - Coursera", is a course with different contents and that offers video classes of Approx. 4 hours to complete. Explore its essential features, and click the orange button to get detailed information on the Coursera e-Learning platform
This course will provide students with a general systematic framework for analyzing situations of persuasive influence.
Learners will be able to identify the different challenges persuaders face and design appropriate strategies to address those challenges.
The overall goal is to provide students with not only a broad set of persuasive tools, but also an understanding of how different tools are useful in different situations.
Specifically, the course will address four broad topics: strategies for influencing people's personal attitudes; strategies to influence social factors that influence behavior; strategies to affect people's perceived ability to engage in desired behavior; and strategies to induce people to act on their existing intentions.
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Northwestern University
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