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Typography is the art of manipulating the visual form of language to enrich and control its meaning. It is an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; It's rich in rules, conventions, and esoteric terminology, but it's still an exciting space for invention and expression.
In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We will consider the pragmatic concerns involved in selecting and combining types. We'll take a look at the rich historical, cultural, and aesthetic histories of familiar typefaces. We will discuss time-tested conventions and best practices in type configuration, as governed by the principles of hierarchy and spatial organization. And we will explore the expressive and meaningful potential of type. Informative lectures will be complemented by a series of three peer-assessed assignments, culminating in the opportunity to design a large-scale typographical poster. Please note that this is not a software course; Basic knowledge of Adobe InDesign or other page layout software will be assumed. You will need access to a computer and page layout software,
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