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This course was ranked in the Top 100 Best Courses on Coursera, based on its high ratings and large number of ratings.
ABOUT THIS COURSE
Ever wondered how major search engines like Google, Bing, and Yahoo rank your website within their searches? Or how do you display and rank content like videos or local listings based on what the search engine finds most relevant to users? Welcome to the world of search engine optimization (SEO). This course is the first within the SEO Specialization and is meant to give you an insight into SEO with some fun practices to get you seen on Google. You will be presented with the fundamental element.
DESCRIPTION
Ever wondered how major search engines like Google, Bing, and Yahoo rank your website within their searches? Or how do you display and rank content like videos or local listings based on what the search engine finds most relevant to users? Welcome to the world of search engine optimization (SEO).
This course is the first within the SEO Specialization and is meant to give you an insight into SEO with some fun practices to get you seen on Google.
You'll be introduced to the fundamentals of how the most popular search engine, Google, works, how the SEO landscape is constantly changing, and what to expect in the future.
Basic SEO strategies and tactics used to generate more organic search results on a specific website or set of websites are discussed, as well as tactics to avoid to avoid being penalized by Google.
We hope that this flavor of SEO,
CHARACTERISTICS OF THIS COURSE
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Created by:University of California, Davis
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Position Top 100 platform courses:
80
CONTENTS OF THIS COURSE
Welcome to the first week of the course! In this module, you'll be able to define search engine optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet). You'll learn the differences between the main types of SEO jobs and discover career options like SEO. It will also identify the role of search technologies and list the parts of the search engine. Then, you will review the evolution of SEO and the timeline of search engine development. Let us begin!
In this module, we'll discuss things that SEOs spend a lot of time dealing with: SEO best practices, the algorithm updates that look for them, and the potential penalties for not adhering to them. By the end of this module, you will be able to illustrate the concept of relevance as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways that webmasters attempt to circumvent these algorithms. You'll also be able to define important ranking factors used by modern search engines and learn steps to avoid (or correct) penalties applied by search engine algorithms. Let us begin!
In this module, you will be able to explain how concepts such as topic association and semantic analysis relate to the relevance and reliability of search results. You will be able to demonstrate the impact of brands and branding on search results and critically analyze the role of social media and other emerging technologies in the SEO landscape. In this module, you will understand where SEO fits into the bigger picture of digital marketing. You'll also be well-prepared to write and optimize your own content for a website that will improve search results, as well as develop an optimization strategy for a client to implement that will help increase your rankings while following best practices. Let us begin!
You have reached Module 3! In this module, you will learn and understand common web browser behaviors that can help you market to different types of consumers. We'll wrap up this course by using a variety of SEO tools to target an audience and use this data to develop your ideal buyer personas. Let us begin!
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Rebekah May
Instructor rating 4,68/5 (1.644 ratings)Info
Head of Organic Acquisition at Fishbrain
my person_add 231.483 students
my computer4 courses
FAQs
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COOKING CLASS DETAILS
- DELIVERY SCHEDULE: Study at your own pace and availability
- VIDEO HOURS: Approx. 14 hours to complete
- ACCESS TIME Access to content after completing the course
Who develops this course?
University of California, Davis
UC Davis, one of the nation's top-ranked research universities, is a world leader in agriculture, veterinary medicine, sustainability, environmental and life sciences, and technology. With four universities and six professional schools, UC Davis and its students and alumni are known for academic excellence, significant public service, and profound international impact.
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Jackie Aleizar
October 13, 2022 at 5: 25 amExcellent information, we will take it into account for our Seo and SEM campaigns.