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MAIN CATEGORY(S) OF THIS COURSE
ABOUT THIS COURSE
This Specialized Program serves as a preamble to Business English. In it, students engage in high-level conversations on topics such as management, finance, and marketing. They will also be able to write business proposals, executive summaries, and publicity material. You will understand the language structures necessary to lead a business meeting, make sales, and negotiate other types of business transactions. In the final project you will apply these new skills to communicate a new product launch in English, ensuring that business executives have a variety of language tools with real implementations in business scenarios in a variety of functional areas.
CHARACTERISTICS OF THIS COURSE
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Course language:Spanish
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Created by:Arizona State University
CONTENTS OF THIS COURSE
BUSINESS ENGLISH: MANAGEMENT AND LEADERSHIP. This course is designed for students with executive business or managerial roles with permanent contact with English. A professional of these levels within an organization is very clear about the importance of communication in English. This course offers senior professionals communication tools to successfully overcome various scenarios in which their role requires it. Recruitment of the work team, executive meetings, virtual conferences, emails, among others.
BUSINESS ENGLISH: FINANCES AND ECONOMICS. In this course, advance your command of business English through common business circumstances in finance and economics. Learn from their successes and failures, and think reflectively about your own communication alternatives. By the end of this course you will be able to read and create effective email messages, reports, and outstanding presentations with the words and phrases commonly used in finance and economics.
BUSINESS ENGLISH: MARKETING AND SALES. Whether your role at the company where you work is in marketing, sales, or advertising, you know the importance of effective communication. This gets a bit complicated when it comes to expressing ideas and thoughts persuasively in the English language. In this course, you will learn to use English more forcefully. You will also develop your skills, together with real characters who also work in marketing and work to improve their communication skills. Finally, you will learn from their successes and failures, and analyze your own style, strengths, and areas for improvement.
BUSINESS ENGLISH: FINAL PROJECT. Business professionals have varied challenges in their day to day. Perhaps one of the most challenging is product launches. For this purpose, the professional must interact with various areas of the organization, including marketing and finance. The final project will ask you to develop an action plan to launch a new product. Our action plan encompasses: a project/progress report a copy of the marketing campaign a basic budget analysis for the project a short presentation to senior management detailing the status of the project This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document in your current job or a document that you can use as an example to demonstrate your new skills and abilities.
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ABOUT THE ARIZONA STATE UNIVERSITY “BUSINESS ENGLISH” SPECIALIZED PROGRAM: This study consists of 4 courses that complement each other to form this Specialized Program, of great value for professionals with managerial and leadership roles. It is recommended to take the Specialized Program with all its courses, to achieve complete training on the subject and a better added value as a professional. Of course, after finishing all the courses, the student will also obtain another recognition that will be the Specialized Program, that is, the complete study will grant the student, in this case, 5 individual certifications. Consult with the Coursera platform in case of future modifications in its conditions of service.
ABOUT THE ARIZONA STATE UNIVERSITY “BUSINESS ENGLISH” SPECIALIZED PROGRAM: This study consists of 4 courses that complement each other to form this Specialized Program, of great value for professionals with managerial and leadership roles. It is recommended to take the Specialized Program with all its courses, to achieve complete training on the subject and a better added value as a professional. Of course, after finishing all the courses, the student will also obtain another recognition that will be the Specialized Program, that is, the complete study will grant the student, in this case, 5 individual certifications. Consult with the Coursera platform in case of future modifications in its conditions of service.
FAQs
METHODOLOGY
LEVEL OF STUDY
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COOKING CLASS DETAILS
- DELIVERY SCHEDULE: Study at your own pace and availability
- DIFFICULTY: Intermediate
- VIDEO HOURS: 11,6
- READS: 151
- STUDY TIME (est): approximately 2 to 3 months (with an average of 5 hours per week).
- ACCESS TIME Access to content after completing the course
Who develops this course?
Arizona State University
United States
NEW
Monica Maritza Mendoza Alzate
April 3, 2020 at 5: 51 pmExcellent opportunity to learn from home, keep up to date in improving the professional profile.